I’m guessing that I’m not the only one who has been using Zoom, or some other video-conferencing technology a lot more than I used to.

I use it mainly for three reasons – to catch up with friends, to meet with colleagues to discuss an upcoming project, and to teach a class.

But it’s new to many of us, so the likelihood is that many of us could do it better. Somehow.

I have learned a lot from a man called Seth Godin on this. He describes it as combining two of the most important inventions of the 20th Century – the telephone and the television, and has published these two blogs and recorded this podcast on the topic.

Here are my favourite tips, adapted to things I have experienced.

  1. If you’re running a Zoom meeting/class/catch-up, run it for the right reasons. Not to demonstrate your power/status to the others involved, but to share ideas in the most efficient way possible. If most of the people involved are bored most of the time, you’re doing something wrong.
  2. If there’s a better way of communicating what you want to communicate, find it and do it. In other words, if we don’t have to meet, then let’s not meet.
  3. But if we do have to meet, then let’s do it in the best possible way. So if you’re attending, don’t check your phone while at a meeting. Bring energy and enthusiasm.
  4. Sit close to the screen. And the screen shouldn’t move – it’s distracting.
  5. If you have to make noise, or someone or something around you is making noise, use the mute button.