Seeing the person in the crowd…

The coast of Ireland is bumpy. Especially the Atlantic coast.

And honestly, the bumps aren’t particularly attractive on a map. Rugged, craggy, unshapely. And it’s easy to think of them only in this way until you get up close to one and see its beauty for yourself.

Likewise with an audience. When seen as a whole you can be inclined to see it only on that way, ignoring the fact that it is made up of many individual people.

And while you won’t ever get to know them all, simply thinking of your audience as individual people, each with their own lives, passions, insecurities and beliefs, will help you to communicate with them in a more meaningful way.