The hippopotamus

I have gone to Dublin Zoo 3-4 times a year for the last 5/6 years, and the hippopotamus there hasn’t changed his routine in that time.

He surfaces, facing left, towards the left hand side of his pool, then disappears underwater for 20 seconds or so, before reappearing in exactly the same place and continuing that cycle. Day after day, year after year…I have never seen him do anything differently.

But he is (to my knowledge) the only hippopotamus in Ireland. And hence the show he puts on for his audience doesn’t have to be amazing, his uniqueness means that people will come to see him anyway.

Most of us are not the only ones who do what we do. So if we want an audience to keep coming back to see us, we must either become unique in some way, or make sure that our show is more exciting than the hippo’s.

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