When the concept and practices of agriculture began to spread around the globe, it happened faster in Europe and Asia than in the Americas. This is primarily because of the shape of the land masses involved.
Europe and Asia are wider than they are tall, and hence the climate is more consistent along the entire breadth of the continent, and what worked for one farmer is more likely to work for his contemporary a few hundred miles away. The Americas are taller than they are wide however, and as a result – due to climactic differences, the habits of one farmer in one area of the continent wouldn’t necessarily work for another farmer elsewhere.
Ideas spread more quickly when the circumstances are right.
The same is true in music, especially when it comes to trying to get significant numbers of people to listen to your own original music.
It’s a very difficult thing to do, so you need to make sure the circumstances are on your side, to give your music every chance of being heard.
What does that mean? Well firstly don’t just take any gig, because music is context-dependent. A rock band won’t go down as well in a theatre as in a less formal environment, and equally an acoustic folk group won’t be suited to a loud pub but would have every chance of impressing people in a more intimate, quiet setting.
You must be equally as selective with the radio shows or magazines who you ask for an interview, the journalists and reviewers you invite to your gigs, the fans you ask to come. Do the right things, give your music every chance of connecting with the right people, and then it’s down to whether the music is any good or not.
Your music won’t be for everyone, but it will be for some – you just gotta find out who they are. And just like the farmers, if they like it, they will spread it to those for whom they know it will work.