Service

If you look closely at this picture, you’ll notice most of the word ‘service’ reflected in the window of Thomas Connolly’s pub in Sligo. My thanks are due to either a happy accident or a visionary photographer, because service is what today’s blog is all about.

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Businesses think about it all the time. How can you make the people that you serve feel valued, feel special?

It’s the extra stamp when you buy a coffee in your local coffee shop, the loyalty card in the supermarket, the discount when you buy a pair of jeans. Looking after the customer. Making them feel valued. Service.

It happens in music too. Entertainers are there to serve their audience. It’s why you regularly hear big stadium acts tell the crowd that whatever city they are in that evening is their favourite place to play. “Dublin you’re amazing!” It can’t always be true, but it is their way of making their audience feel valued.

A personal touch can bring it to the next level though. Something someone does for you specifically.

And so when you leave your car outside the pub one evening, and the next morning get a text to say not to worry because the publican has paid for your parking until lunchtime, well that is service.

We all want to feel valued. A bit of thought and something small is usually enough. It’s worth it in spades.

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