This went viral. Not just this particular video – which has almost 4m views, but the song in it has spawned two other videos which have now been seen 5m+ times each.
It is a song to the tune of ‘Sugar Sugar’ by the Archies with new words. Written by an Irish comedian called Richy Sheehy (in the guise of his character Kevin Murphy), it celebrates the great strikers Liverpool FC have got at the moment. It is now a staple among Liverppol fans, videos have surfaced of the players themselves singing it, and it is an example of something that circulated very quickly.
How? Why? Well in the great tradition of football chants, it is simple and to the point. It mentions the names of the players and little else. It’s catchy. It’s funny (love the shaker!). It’s easy for others to learn and sing along with. It’s a happy song.
Richy stated at the time of the release that he would love for the fans to sing it in Anfield. Now correct me if I’m wrong Liverpool fans, but I’m not sure if it ever really caught on in that regard. There is no doubting it’s popularity among fans in general, but music is about context, and a song that might be sung lustily in the pub or on the bus might fall flat in the stadium.
You find that out fairly quickly as a musician – some songs work in a church, some in a pub, some at a wedding, some in a theatre and some you might be still looking for the right venue for them. A song is only as good as how and where it’s performed.
It’s up to you to work out what works best where, and to create the right context for your music.